Made in Baharin Mark

Introduction:

The Made in Bahrain mark was launched in 2016 with the aim of encouraging domestic production and increasing local awareness of locally made products and goods. In order to promote this mark effectively, the Bahrain Economic Development Board (EDB) worked with a team of creative experts to create a strong and memorable online identity.

 

Goal:

The primary goal of creating the Made in Bahrain mark website was to provide a platform for local manufacturers, producers, and craftsmen to showcase their products and services. The website also aimed to increase public awareness of the mark and its importance in promoting local business growth.

 

Design:

The design of the website was focused on simplicity and ease of use. The homepage features a clean and modern layout that is easy on the eyes, and the use of light colors and bold text to highlight key information. Each page on the website is designed with a similar aesthetic, making it easy for users to navigate between different sections and find the information they need.

 

Content:

The content on the Made in Bahrain mark website is straightforward and informative, providing visitors with a clear understanding of the mark’s purpose and how it benefits local businesses. The website highlights local success stories and provides information on how businesses can obtain the mark and the benefits that come with it. Additionally, the website features a comprehensive directory of businesses that have been awarded the mark, making it easy for consumers to find local products and services.

 

Marketing:

To promote the website, the EDB utilized a multi-channel marketing strategy that included social media, email marketing, and online advertising. They also worked closely with local media outlets to generate exposure for the Made in Bahrain mark and encourage businesses to apply for the mark. The website was also optimized for search engines to ensure that it would show up at the top of search results when users were looking for local businesses or products.

 

Results:

Since the launch of the Made in Bahrain mark website, there has been a significant increase in the number of businesses applying for and being awarded the mark. The website has also been successful in raising public awareness for local businesses and increasing consumer confidence in the quality of locally made products and services. Additionally, the website has been recognized by industry experts for its user-friendly design and informative content, earning multiple awards and accolades.

 

Conclusion:

The Made in Bahrain mark website serves as an example of how a well-designed and informative website can successfully promote a local initiative and drive business growth. The website’s clean design, informative content, and effective marketing strategy have contributed to the success of the initiative and have made it easier for consumers to find and support local businesses in Bahrain.