EPO

Introduction:

Epo is a toy company that has been in business for over a decade. The company specializes in creating educational toys for children aged 5-12 years old. The company appealed to parents who want to provide their children with toys that are both fun and educational. The company has a reputation for creating high-quality, innovative toys that have helped children to improve their cognitive skills, creative thinking, and problem-solving abilities.

 

Problem:

The company approached our design studio with the challenge of rebranding their company. Although Epo’s name was well established in the market, their existing brand did not reflect the company’s vision, mission, and values. They were also looking to increase their online presence and improve their social media management. Finally, they wanted to launch a new product line and needed a new art direction and animation service for the product launch.

 

Solution:

Our design studio collaborated with Epo’s team to gain a better understanding of their objectives, goals, and vision. We conducted market research to identify their competitors, target audience, and consumer preferences. Based on our findings, we suggested a new brand identity that highlighted Epo’s values of education, creativity, and innovation. The new brand identity included a new logo, tagline, color palette, and typography.

 

Once the branding was finalized, we worked on improving Epo’s online presence and social media management. By creating a content calendar and scheduling posts, we were able to provide more regular and engaging content for Epo’s social media platforms. We also utilized paid advertising to reach a wider audience and increase engagement.

 

For the product launch, we created a new art direction and animation service that showcased the product’s features and benefits. We made sure that the animation reflected Epo’s brand identity and educational values. We also created an explainer video that highlighted how the new product could improve a child’s cognitive skills and problem-solving abilities.

 

Result:

The new brand identity and social media management strategy were well-received by Epo’s existing and potential customers. The social media engagement and followers improved exponentially. The sales boosted, as was Epo’s online presence. The new art direction and animation service helped to draw attention to the new product line and generated interest in Epo’s brand. Epo continued to be a recognized name in the educational toys industry, with its updated new design, social media management, art direction and animation services all playing a significant role in its success.