Tamkeen Motion Graphics

Introduction:

Tamkeen is a leading company that provides business support and funding solutions to help grow Bahrain’s private sector. The company needed to rebrand its image and needed a fresh and innovative approach to reach new audiences. Tamkeen approached our design studio to create a motion graphic campaign that could be displayed on outdoor screens to represent its new brand identity.

Objective:

The goal of the project was to create an engaging motion graphic that would be displayed on outdoor screens. The main objective was to create a campaign that presented Tamkeen’s new brand identity and values.

Creative Brief:

After studying Tamkeen’s brand, our design team came up with a creative brief for the project. The brief included a set of elements that defined the creative direction and approach for the campaign:

– Introduce the new brand identity and values of Tamkeen.

– Use vibrant colors to create a visually appealing display.

– Keep the content simple and easy to understand.

– Create a seamless animation that runs for around 30 seconds.

Design Process:

The design process started with the creation of initial concepts and sketches. After the client approved the concept, our team started the actual design. We used Adobe After Effects, 3D Studio Max, and Adobe Illustrator to create a seamless and visually appealing animation.

The design team worked on creating various layers in the animation and adding a lot of depth and visual interest to the graphics. We also incorporated videos of Tamkeen’s activities and events that were shot by their team to give the campaign a more personal touch.

Final Product:

The final product was a stunning and visually appealing animation that ran for around 30 seconds. It featured eye-catching visuals and vibrant colors that represented Tamkeen’s new brand identity. The seamless animation presented the company’s values and how they help businesses in Bahrain grow. The final animation represented a perfect balance between brand identity and engaging content.

Conclusion:

The motion graphic campaign designed by our team received very positive feedback from Tamkeen and its customers. The campaign was displayed on outdoor screens and was visible to a large audience. The project presented a perfect example of how an effective motion graphics campaign can represent a company’s brand identity and values while engaging the audience.