Sai

Overview

Sai is a new fashion shop which is set to launch in the fashion industry. The brand’s objective is to provide the latest fashion trends to their customers with quality clothing materials that are affordable. The focus of this case study is to showcase the branding, packaging, tags, and art direction created for the shop.

Branding Strategy

The Branding strategy for Sai is to create a brand that is modern, unique, and eye-catching. This strategy is driven by the brand’s objective to stand out in the fashion industry. Therefore, the branding strategy is to create a brand that emphasizes the quality of the clothing materials and the affordability of the prices.

Logo Creation

The logo creation for Sai is simple but effective. The logo consists of the word Sai designed in bold black letters. The font used in the logo is modern and sleek, reflecting the brand’s objective to create a modern fashion shop. The simplicity of the logo makes it easy to remember and recognizable.

Packaging Design

The packaging design for Sai emphasizes simplicity, elegance, and quality. The packaging design incorporates the Sai logo, which is placed at the center of the bag. The packaging design is white, which creates an impression of purity, quality, and affordability. It also highlights the brand’s modern look and feel.

Label and Tag Creation

The label and tag creation for Sai follows the same principle as the packaging design. The labels are simple, elegant, and designed to emphasize the brand’s quality and affordability. The label design incorporates the Sai logo at the center of the label, which reflects the brand’s modern style.

Art direction

The art direction for Sai is geared towards creating a unique and memorable shopping experience for customers. The art direction involves using the brand’s logo, colors, and theme in the interior design of the shop.

Conclusion

Creating branding, packaging, tags, and art direction for a fashion shop like Sai requires a thorough understanding of the brand’s objectives, target market, and industry trends. The branding strategy for Sai emphasizes quality, affordability, and modern design. The packaging design, label and tag creation are simple, elegant, and designed to reflect the brand’s vision of quality clothing materials at an affordable price. The art direction is aimed at creating a unique and memorable shopping experience for customers by using the brand’s logo, colors, and theme in the interior design of the shop. Overall, the branding, packaging, tags, and art direction for Sai are aimed at establishing a brand that stands out in the fashion industry.